The new partnership is set to expand availability of a revolutionary new technology
Omaha, Neb.–(BUSINESS WIRE)–Cassling announced today it is a new strategic sales agent in various geographic territories across the United States for Radiaction Medical, the makers of a novel, FDA-cleared advanced radiation blocking technology.
The Radiaction system is the first and only advanced technology to proactively block radiation at the source, providing comprehensive, head-to-toe radiation protection to the entire interventional team. Radiaction provides an unparalleled level of protection to physicians and staff while allowing unencumbered patient care, access, and service.
“Radiaction is a natural fit for a partnership with Cassling,” said Elizabeth Grieger, VP of Growth and Innovation at Cassling. “For nearly 40 years, our hospital partners, including interventional suites and catheterization labs that enhance patient outcomes, have trusted us to connect them to state-of-the-art systems.”
Grieger continued, “When we met with Radiaction, we recognized how its technology is truly a revolution in what we can do to protect providers in these settings. I’m excited that we can provide our customers with an advanced solution that is designed to protect the treating physicians, as well as everyone in the procedure room. Radiaction seamlessly integrates into procedural workflow, giving providers the protection they deserve while still enabling them to do their best work for patients.”
Traditionally, procedures completed in interventional suites and catheterization labs have required physicians and other team members in the vicinity of the patient to don heavy lead aprons to protect themselves from radiation scatter. While a good start, lead gowns still provide gaps in radiation protection and leave key areas of the body, such as the head, face, legs, and arms, exposed.
Radiaction’s device, however, provides full-body protection. As an accessory to existing C-arm imaging equipment, Radiaction blocks more than 90% of scatter radiation to the entire room, with up to 97% radiation scatter protection for the physician’s head, according to clinical studies. The device fully encapsulates the imaging X-ray beam, and at the touch of a button, the system dynamically deploys or retracts within seconds, accommodating any patient size, imaging angulation, or location while enabling the team to maintain immediate access to their patients throughout the procedure.
Jonathan Yifat, Radiaction Medical’s CEO, is excited about the partnership’s potential: “When we seek industry partners for a collaborative effort, capabilities are important, but shared corporate values are the best indicator of a productive relationship,” he said, adding, “Cassling’s deep commitment to improving the workplace experience and safety of frontline healthcare providers makes them an obvious choice for us. We are especially eager to work with them to introduce the groundbreaking Radiaction technology to Cassling’s customers, to protect and serve the people who care for patients.”
Radiaction has received 510(k) clearance from the Food and Drug Administration (FDA) to enable compatibility with certain C-arm machines. As part of an initial agreement, Cassling will offer the system to cardiology lab customers throughout the country.
Providers interested in learning more about Radiaction can contact Jeff Weinrich, VP of Growth and Innovation Sales, Cassling, jweinrich@cassling.com, or Steve Lotz, VP of Sales, Radiaction, steve@radiactionmedical.com.
About Cassling
Cassling strengthens community healthcare through customer-centric imaging and therapeutic technology, services, and solutions. From critical access hospitals and diagnostic imaging centers to large health systems and IDNs, Cassling is committed to helping healthcare organizations improve access and outcomes, create efficiencies, and lower costs.
Cassling serves as a partner and strategic advisor to healthcare organizations—helping them navigate the challenges of the fast-paced, ever-changing healthcare industry. Through our partnerships, including Siemens Healthineers, Cassling offers the best of both worlds—an unprecedented level of service and local support in combination with world-class imaging technology. Our goal is to impact 350 million patient lives by 2030.
Headquartered in Omaha, Nebraska, and founded in 1984, Cassling is proud to be a family-owned company and have Midwestern values and integrity at the heart of what we do. To learn more, visit www.cassling.com.
About Radiaction
Radiaction Medical, Ltd. is revolutionizing radiation protection for interventional medical teams, focused on specialties that endure the highest rates of exposure and serious health risks. In a complete departure from current solutions that shield or clothe users to block radiation, the company developed a plug-and-play device that dynamically and proactively blocks over 90% of scatter radiation at the source, offering head-to-toe protection for everyone in the interventional suite. Radiaction has received CE Marking and FDA clearance and is currently being marketed in Israel, Europe, and North America.
Based in Tel Aviv, Israel, Radiaction Medical was founded by Amir Belson, MD, with lead investor InnovaHealth Partners, LP. Engineering excellence allows the company to surmount real-world challenges and limitations and make a lasting impact. To learn more about Radiaction Medical and the breakthrough Radiaction system, visit www.radiactionmedical.com.
Media Contact
Radiaction Public Relations
Genevieve Britton
genevieve.britton@precisionvh.com